The Client Situation
A County Sherriff’s Department in Alabama partnered with a local Gray station to increase applications. As a department, they needed new recruits to fill deputy positions but were unsure of how to break through noise and connect directly with potential applicants. They implemented a plan through Broadcast, News Online, and Social Media.
The Results
Within the first two months of partnering with the station, the County Sherriff’s Office was able to hire 15 brand-new recruits! They accredit the station to this success and have been sharing the love through referrals to other departments.
Client Testimonial
“While looking for new avenues of generating applicants for our Sheriff’s Office we met with our local Gray Station. They took the time to meet with our team and listen to what we hoped to accomplish. From there they provided us with a proposal that was detailed and easily understood by those of us new to television advertising. Once we were ready to move forward, they have been with us through each step of the process. The station’s professional team worked with us to create videos that highlight our agency and reach the candidates we are seeking. The responsiveness and attentiveness to our needs made the process easy. We are thankful to the station and creative team for helping create something we are proud of.”
– Assistant Administrative Division Commander
