Google Analytics is the most used web analytics platform on the entire internet. This is not only because Google is the number one global search engine, but also because its tools offer impressive analytics resources.
In October 2020, Google launched the most recent update to its measurement platform for web analytics, named Google Analytics 4 (GA4).
On July 1, 2024, GA4 will fully replace Universal Analytics. If website owners have not exported their historical data – it will be lost forever.
Below is the latest announcement sent to all Google Analytics users. This article provides links to all the necessary Google Support documents to help users upgrade their accounts and take steps to preserve historical data.
The Gray Digital Media team at WTVM can assist you with setting up a Google Analytics account for your website. To schedule a meeting with a Media Executive CLICK HERE.
