Research and Analytics

This isn’t your typical analytics report. The live dynamic dashboard allows you to visualize the performance of your digital campaigns 24/7, giving you the story behind the data.

The state-of-the-art tool delivers the reporting transparency and trust that you deserve and allows our team to optimize campaigns based on results.

This isn’t your typical analytics report. The live dynamic dashboard allows you to visualize the performance of your digital campaigns 24/7, giving you the story behind the data.

The state-of-the-art tool delivers the reporting transparency and trust that you deserve and allows our team to optimize campaigns based on results.

WTVM is the dominant local media provider in the Chattahoochee Valley both on-air and online. For over 70 years WTVM has served its 16 counties across west Georgia and East Alabama. With the largest and most trusted news team in the market, producing more than 58 hours of local news weekly our news reaches a vast and growing audience across broadcast TV, digital, OTT, and social.

Understanding consumer preferences, attitudes, and behaviors regarding media consumption is essential for developing successful marketing strategies. WTVM provides our clients with valuable insights into audience behavior, programming preferences, advertising trends, technological advancements, and the competitive landscape. Research available to us from reputable third parties helps us optimize marketing recommendations and allows our clients to make informed decisions.

WTVM partners with trusted media analytics companies including Nielsen Media Research, ComScore, and Marshall Marketing to collect local TV ratings, viewer demographics, viewing habits, and local consumer preferences. We utilize these accurate and credible metrics to develop successful marketing campaigns for our clients. Consistently, local research establishes WTVM as the most watched TV Station and dominant local digital media provider in the Chattahoochee Valley.

Having a clear understanding of the performance of your marketing campaign is essential to optimizing the return on your investment. ​We track the most important engagement metrics for you across all your broadcast and digital advertising tactics. WTVM advertising data analysis plays a critical role in helping you understand your customer’s behavior, optimizing your advertising performance, and driving business growth in today's data-driven and competitive marketplace.

The WTVM Insights Reporting Dashboard aggregates key digital marketing performance indicators across all campaign elements to gain valuable insights and take actionable measures to enhance the effectiveness of your advertising dollars. ​ This live dynamic dashboard allows you to access and visualize the performance of your digital campaigns 24/7.  Our state-of-the-art tool delivers a unified view of your advertising performance with the reporting transparency and trust you deserve.

The WTVM Edge™ Broadcast Attribution Dashboard delivers an unparalleled level of broadcast marketing data. This milestone technology measures the impact your television advertising has on driving viewers to your website. Through this data your WTVM marketing experts provide you a valuable advantage and can guide you on what creative, programs, schedules, and days of the week are working the best.

WTVM can provide you with a free SEO (Search Engine Optimization) report for your entire website. Our Digital Analysis Tool performs a detailed analysis of over 100 website data points to identify issues that may be affecting your search engine ranking. This report outlines areas for website improvement with clear and actionable recommendations to boost your website visibility and enhance your visitor’s experience. Contact Us to request a FREE digital analysis.

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