A new study released by MAGNA Media Trials highlights the importance of brand trust for marketers. Marketing is critical in building and maintaining brand trust through consistent messaging, highlighting quality, engaging customers, communicating authenticity and transparency, managing reputation, and fulfilling the brand promise.
The study concludes that video advertising serves as a gateway to brand trust with television ads being the most effective for building brand trust.
Survey respondents stated that:
- Advertising is a key way for brands to create connections and build brand trust (76%). And 48% stated TV ads are the preferred channel of engagement to communicate brand messages and build trust. Other preferred channels include social media ads (33%), brand websites (25%), and product placements (25%).
- Responsible media practices are the most effective way to build trust (65%). Placing ads next to/in content that is “reputable and safe to watch,” “supports diverse communities and creators,” and “representative of the world around me” are top examples.
WTVM is the most trusted local news source in the Chattahoochee Valley.
A 2022 survey by Marshall Marketing revealed that more people turn to WTVM than any other local news source.
WTVM offers local, regional, and national businesses a brand-safe channel to place their message to drive awareness, generate leads, and build consumer confidence.
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